Alltech Rebelation – Is a celebration of entrepreneurship, business and marketing, and the roles of science and technology in agriculture which was held, May 17-20, in Lexington, Kentucky. It is an event that explores innovation, inspiration and world-changing ideas. Experts and industry insiders from around the world convene to Kentucky’s Bluegrass Region to discuss strategies for transforming business, agriculture and life agriculture, and life from 11 different perspectives.

On the 30th of October 2015, in Beijing, we brought the highlight of the Rebelation to China, and shared the great ideas with people from the Chinese industry.

More than 200 people attended the meeting, and included industry leaders, from integrators, feed companies and farms.

奧特奇“非常態創新啟迪年會”于5月17-20日在肯塔基萊克星頓召開，是一場企業、商業和營銷的盛筵，并結合了農業領域中科學與技術的分享。這是給您帶來開拓性的創新、啟發和改變世界的想法。全球專家及業內人士齊聚肯塔基，從11個不同視角討論企業轉型戰略，農業和生活。

2015年10月30日，在中國北京，我們將一場盛宴的精彩片段帶到中國,和中國的業界同仁一起分享。

約200多位來自行業的領袖參加了此次會議。

Patrick Yu President of COFCO kicked off the meeting and talked about "The Outlook of China Food and Feed Industry". He said that China needs to upgrade food consumption (animal protein consumption growth), and that China´s food and feed industry still has development space. Appropriate scale management is the main way to improve the cost competitiveness of agricultural products in China. Appropriate scaling will lead to significant changes in the industrial sectors, increasing the demand for high quality agricultural production and services, as well as improving efficiency.

中糧集團總裁于旭波先生為大會致開幕詞，并做了題為《中國糧食和飼料行業展望》的報告。他講到受到食品消費升級（動物蛋白消費增長）的推動，中國的糧食和飼料行業仍有發展空間。適度規模化經營是提升中國農產品成本競爭力的主要方式。適度規模將帶來產業組織方式的重大變革，還會增加對高品質農業生產資料和農業服務的需求，促進效率提高。

He mentioned 3 key areas in this new challenging environment that food and feed companies need to resolve.

他指出新的競爭環境下，糧食和飼料企業需要解決三大主要挑戰。

§  Challenge 1: Cost

§  Challenge 2: Food safety

§  Challenge 3: Sustainable development ü

§  挑戰一：成本

§  挑戰二：食品安全

§  挑戰三：可持續發展

To solve these 3 key challenges, companies need to rely on the innovation of manufacturing method and technology:

§  The competition among China´s food and feed companies will be the innovation of manufacturing methods and technology.

§  Companies who lead the innovation of manufacturing and technology will become the future leaders of the food and feed industry.

解決好三大挑戰依賴于生產方式創新和技術創新：

§  中國糧食和飼料企業的競爭將比拼的是生產方式創新和技術創新。

§  引領生產方式創新和技術創新的企業才會成為糧食和飼料行業未來的領導者。

Professor Aidan Connolly, VP Chief Innovation Officer of Alltech talked about Future Proofing the Food Industry.

He said challenges associated with feeding the planet have never been as complex. Concerns with costs, quality & yields will continue, but are now combined with new challenges inconceivable 50 years ago. Food Safety is a Given, as a supplier of a staple diet food it is of paramount importance that the food we provide is: safe, tasty, nutrition, succulent, and value for money. He mentioned measures taken by China to ensure the correct level of food safety. He also shared the experience of Red Tractor system and the food market of Ireland & Whole Foods, and also shared with the audience how he feels the future era of Retail Environment In 2050 and future farms will become. To get there we have lots of questions need to be answer, but we are on the right path.

奧特奇副總裁及首席創新官Aidan Connolly講訴了未來食品行業的發展。

他提到喂養這個星球上的生物時我們面臨著前所未有的挑戰。成本、質量和產量是一直存在的挑戰，現在還會和50年前人們根本意想不到的新挑戰結合。但是食品安全是必須的。作為主食供應商，最重要的一點就是，我們提供的食物是：安全的、美味的、富有營養的、多汁的、物有所值的。他同時提到中國采取的相關措施，來確保食品安全。他分享了紅色拖拉機系統和愛爾蘭超市及全食公司的經驗，并帶領與會者感受2050年零售環境和未來農場新紀元。要到達那里，我們有許多問題需要回答，但是路就在前方。

Rob Koepp Director of The Economist Corporate Network gives analysis of China´s economy.

China generates $901bn in new GDP and is the No. 2 economy globally, and even with relatively slower growth, is still the top producer of new economic mass. The US is still the world’s largest economy by a long way. India is Number 7 in economic size, but number 3 in size of growth, and is growing faster than China. However, the story is different according to “per person economics”, as GDP per capita of China is small. China´s agriculture growth is still noticeably lagging in terms of personal GDP output.

Key areas where China´s agriculture will need to improve to stay strong include:

§  Efficiencies, productivity

§  Healthy, organic, natural

§  Automation, online, social media

經濟人學雜志的總經理Rob Koepp在會議上對中國的經濟形勢進行了分析。盡管增長有所放緩，但中國仍是世界排名第二的經濟體，GDP約9010億美金。美國依舊是世界上最大的經濟體，并會在長時間內保持領頭地位。印度從規模上來講是世界上第七大經濟體，但是增長速度卻排名第三，超過中國。雖然中國GDP規模龐大，但是人均GDP數值卻很小。中國農業增長沒有跟上中國GDP發展，重要性越來越低。

中國農業要保持強健需要改善的主要方面：

§  效率，成產力

§  健康，有機，天然

§  自動化，線上，社交媒體

 
Malcolm Nerva, Founder & Managing Director, Genowledge Corporation talked about "How To Build a High Performance Team." He said the tings you need to think about when building a high performance team include: are you leading the team? What is the size of the team? Is the team good? And he emphasis that: trust is important, conflict is actually not always a bad thing, responsibility should be clear, Accountability should not be avoided, and results should be noted.

 

Genowledge公司創始人及總經理Genowledge打造優秀團隊講訴了如何打造優秀團隊。他向大家提問:是否帶團隊？團隊規模？團隊好嗎？

他強調，打造好的團隊所需要的幾點：信任的重要性，沖突并非總是壞事，責任清晰，不逃避義務，注重結果。

 

Panel discussion

Tao Yishan, Chairman of Tangrenshen

Wang Lianzen, CEO of Huayu

Cai Huiyi, Researcher of CAAS

Fu Wenge,Professor of CAU

 

專家論壇：

唐人神董事長陶一山先生

華裕CEO王連增先生

中國農業科學院研究員蔡輝益先生

中國農業大學教授付文閣先生

 

4 industry leaders discussed the opportunities and challenges that the industry is facing currently. As well as this, they also talked about what can be done to seize the opportunities and handle the challenges that the industry will be faced with. They talked about the current industries´ current situation, for example how the industry is changing all the time, but that it is important that everything is conducted in a proper way. They also spoke about the internet and agriculture, more and more agricultural companies are developing internet technologies, and this will be part of the future. The flow of information is not very fluent in the agricultural industry, and for the industry to improve it will have to become more efficient.

來自行業的4位領袖人物討論了飼料行業和食品行業所面臨的挑戰與機遇，以及我們應該如何抓住機遇并應對挑戰。行情瞬息萬變，但重要的是，不論行情如何變化，我們要做好自己的事情。互聯網行業也可能是農業未來的一部分，很多公司都在發展互聯網+的模式。同時，他們還提到，目前飼料行業和食品行業信息的流通不對等，要改善行業效率我們需要加強信息通路的流暢。

Dr. Mark Lyons, the vice president of Alltech Global & General Manager of Alltech China

奧特奇全球副總裁，奧特奇中國總經理雷馬克博士

The world we live in is increasingly of less certainty. Stock problems, refugee crises are happening around the world. Also, the agricultural industry is facing many challenges: by 2050, we will need to produce twice the amount of food that we produce today with the same resources to feed 9 billion people. What is the demand of future consumers? Diversity, localization and affordable priced food is what consumers are becoming more focused on. The future markets are in the BRIC economies, MINT and N11 countries. These countries of high speed economic growth show great opportunity for agriculture. Go to these countries, build a localized team and supply chain, and this can lead to great economic opportunities to your enterprise.

China is the world’s biggest market, and it is entered a new era. 400 million people have been brought out of poverty and the increasing middle class, the transformation of economic growth and the upgrading of industry structure brings tremendous potential to the market. On the other hand, the government is more focused on environmental issues, corruption and the agricultural industry are all included in the governments “white paper”. At the same time, China is looking for opportunities to co-operate. We need to change our view of “cheap China”, and look at China as a key partner.

So how do you succeed in these types of markets, especially China? Technology co-operation and speed are key. Big data analysis can provide the agricultural industry with valuable strategic advice, as some companies within the industry has already adopted, using it to serve their customers. By using data analysis, Alltech ECO2 was successfully able to provide solutions to farmers and researchers.

Apart from technology, we also need co-operation. Alltech has co-operated with 21 research institutes, 10 of which are located in China. This allows Alltech to provide technological drives for future foods and the agricultural industry. Alltech also co-operates with Nestle on Dairy Farming training centres, as well as creating values for animal consumer and environment.

Speed in decision making and the people that can bring these decisions into reality are key factors to success. Alltech is currently building a new platform on social media to make the management structure more flat. This will result in more time saved during the decision making process. This will allow us to become the market leader and seize the opportunities that exist.

我們生活的世界并不像表面上看起來那么安寧——股災、難民潮等等問題在全球各地發生著。而農業也面臨著各種挑戰：在2050年，我們需要用同樣的資源生產兩倍的食物喂養90億的人口。未來的消費者要求什么樣的產品？多樣性、本土化、親民價格的食品從今往后會受到越來越多的消費者關注。未來的市場在金磚四國、在MINT國家還有N11。這些國家高速經濟增長為農業、食品業帶來了巨大的機會。前往這些國家，建立本土化的團隊、供應鏈，會給你的企業帶來前所未有的成長空間。

最大的市場在中國。中國已經進入了一個新時代，四億人進入小康階段，不斷增長的中產階級、出口經濟的轉型、產業結構的升級為農業帶來巨大的潛在市場。另一方面，政府在環保、反腐等方面重視度不斷升級，并將農業列入一號文件重點規劃；同時積極尋找合作機會，領導人頻繁互訪。我們要改變以往產業鏈中低端制造的環節的觀點，以一個新的關鍵合作方的角度來審視中國。

如何在這些新興市場，尤其是中國獲得成功呢？科技、合作和行動速度是關鍵。大數據分析能為農業提供非常有價值的決策建議，行業內也有許多公司已經在運用大數據為客戶提供服務。奧特奇ECO2通過各項數據分析，為全球的農戶、行業相關人員、科研人員提供指引。

僅有技術是不夠的，通過合作共贏可以獲得事半功倍的效果。奧特奇在全球設立21家研究聯盟機構，其中10家在中國。通過機構間協作研發，為未來農業、食品業的發展提供技術源動力。奧特奇與雀巢在奶牛養殖培訓中心通力合作，共同為全球奶農創造價值，使動物、消費者、環境受益。

敏捷的決策和能將想法快速付諸實踐的人才也是重要因素之一。奧特奇在社交媒體上建立起新的溝通平臺，將企業扁平化，縮短決策時間，力求在市場中拔得頭籌，抓住轉瞬即逝的機會。

Dr. Neil Xue, Research Director of Alltech China gave a speech titled "How Research is Addressing the Problems of Tomorrow?" He talked about the challenges in a future focused on food, the green revolution in China and how environmental regulation is coming, and companies are aware of that, as well as the focus on food safety. To solve the problem, Alltech Research Alliance has developed accordingly. Alltech works with top universities, research institutes and industry companies to find solutions for the challenges. There are 23 research alliances in the world and 10 of them are in China.

He also said that:

§  Efficient Research and Innovation is the key for the Core Competence.

§  Open Research/Innovation model might be more effective and efficient.

§  Innovation of 0 to 1 and innovative copy of 1 to N

奧特奇中國研發總監薛巖博士做了題為《明日難題解決之道 - 科研》的報告，他談到以食品為中心的未來所面臨的挑戰和中國的綠色革命：2015年元旦頒布中國史上最嚴厲環境法和公司對環境排放的重視，中國消費者對食品安全的重視。為解決飼料行業和食品行業所面臨的問題，奧特奇研究聯盟應運而生。研究聯盟由奧特奇和全球知名大學、科研院所、企業單位的合作所組成，研究解決行業所面臨挑戰的解決方案。目前全球已由23家奧特奇研究聯盟，其中10家在中國。

同時，他強調研發創新的作用和價值：

§  高效的研發創新是企業保持核心競爭力的關鍵

§  開放式研發創新或許更高效

§  0到 1 的硬創新和1 到 N 的創新性復制

Dr. Lyons, Founder and President of Alltech, asked the audience to "DO WHAT MAKES YOUR HEART SINGS." He said that we are facing lots of challenges but at the same time there are also opportunities. The brave don’t live forever but the cautious don’t live at all. Alltech’s business is currently in more than 128 counties and is moving toward to a 10 billion company. It is focused on 2 things: Innovation and urgency. We are consistently seeking new products and new ways to innovate, such as the algae platform. We know the level of urgency that is required, like how we developed technology to remove the antibiotics. The urgency also includes the urgency to remove bureaucracy. But it is never about you, it is about your team and your customer.

To be a rebel, there are 3 things you must do:

§  Avoid the energy vampires

§  Make sure your dream has Purpose & passion

§  Don’t die with your music still in you

奧特奇創始人、總裁Dr. Lyons讓參會者從事讓心靈歌唱的事業。他說我們面臨著很多挑戰，但是也充滿著機會。勇者或許無法永生，但是，太過謹慎則根本無法存活。奧特奇業務遍布128個國家，正向著100億美金銷售額的目標前進。這只關乎兩件事：創新和緊迫性。我們不斷的尋求新產品和新途徑，例如我們打造了微藻平臺。我們明白緊迫性，例如我們研發了減少或清除抗生素使用的技術。緊迫性還表現在亟需消滅官僚主義緊迫性。但是這從來都不是個人的事情，而是事關團隊和客戶。

要追隨革新者，他給出了三條建議：

§  遠離偷走你正能量的人

§  確保你對實現夢想有決心有激情

§  隨著生命起樂， 激情不滅， 奮斗不止！

 

GALA DINNER – Mark & Holly’s Chinese Wedding

Congratulations to Mark and Holly!

恰逢奧特奇全球副總裁、奧特奇中國總經理雷馬克博士的婚禮，祝福這對眷侶！