2014年4月3日,北京正道生態科技有限公司(簡稱“北京正道”)與皇家百綠集團達成戰略合作協議。北京正道將控股皇家百綠集團旗下的百綠(天津)國際草業有限公司(簡稱“百綠中國”)。百綠中國仍將作為獨立市場運作的企業主體,繼續經營皇家百綠集團的所有品種和品牌產品。
On April 3rd, 2014, the Royal Barenbrug Group and Beijing Rytway Ecotechnology Co., Ltd. (hereinafter “Beijing Rytway”) have reached a strategic agreement in which Beijing Rytway will become the majority shareholder in Barenbrug (Tianjin) International Co., Ltd. (hereinafter “Barenbrug China”). Barenbrug China will operate as an independent company with an exclusive license and marketing agreement to sell all Barenbrug proprietary varieties and branded products in China.
皇家百綠集團具有百年育種歷史,是一個專業從事草種(草坪草、牧草)育種、生產和全球性營銷的跨國公司。百綠中國成立于1999年,是中國草種行業的第一家外商獨資企業。“百綠”品牌和“凌志”、“首相”、“百思特”、“特高”、“大力士”、“三得利”等品種在中國市場享有盛譽。
Established 110 years ago, the Royal Barenbrug Group is the global leader in breeding, seed production and marketing in the grass and legume seed industry. Founded in 1999, Barenbrug China is the 1st wholly foreign-owned enterprise in the Chinese grass and legume seed industry. The Barenbrug brand name and its popular varieties, such as “Barlexas”, “Premier”, “Barrister”, “Tetragold”, “Hunnigreen” and “Sanditi”, are well known in the Chinese market.
北京正道于2005年成立。作為一家集牧草、草坪和生態恢復用種子等為主營業務的公司,北京正道始終致力于新品種選育和引進、區域試驗、種子生產與加工和技術服務等全產業鏈的協調發展。
Founded in 2005 with its focused business on turf, forage and reclamation seed, Beijing Rytway has been dedicated to the vertically integrated chain of plant breeding, regional testing, seed production, seed processing and technical services in the Chinese market.
控股百綠中國后,北京正道將以其獨特的經營理念、靈活的管理機制和優秀的員工隊伍助力百綠中國發展壯大。源自皇家百綠集團先進的管理方式、全球領先的育種和種子生產加工技術以及百綠中國同樣敬業的團隊也將促進北京正道更好更快地成長。
After the merger, Beijing Rytway will further develop Barenbrug China’s business and legacy with its unique philosophy, progressive management and dedicated employees. Rytway will also benefit from the Royal Barenbrug Group‘s advanced management, excellent global breeding and seed production network and Barenbrug China’s professional team.
北京正道和百綠中國將攜手為中國市場提供更好的產品和優質的服務。
Beijing Rytway and Barenbrug China will work together to provide top quality variety seed and excellent service to the Chinese turf and forage market.